<!DOCTYPE html>

<head>

<title>SIRTIKA™ SOM Hub — Platform Demo</title>

<style>

:root{

--ink:#0C2237;--slate:#1C3D5A;--gold:#B8860B;--champagne:#E8D290;

--sand:#F1EFE8;--paper:#FFFFFF;--green:#2F7D5A;--amber:#C9922A;--red:#B23A33;

--ink-70:rgba(12,34,55,.70);--ink-45:rgba(12,34,55,.45);--line:rgba(12,34,55,.12);

}

*{box-sizing:border-box;margin:0;padding:0}

html{scroll-behavior:smooth}

body{font-family:Calibri,'Segoe UI',system-ui,-apple-system,sans-serif;background:var(--sand);color:var(--ink);line-height:1.5;-webkit-font-smoothing:antialiased}

body.touring{padding-bottom:172px}

.wrap{max-width:1160px;margin:0 auto;padding:0 32px}

nav{position:sticky;top:0;z-index:50;background:var(--ink);border-bottom:1px solid rgba(232,210,144,.22)}

.nav-inner{display:flex;align-items:center;justify-content:space-between;height:66px}

.brand{display:flex;flex-direction:column;line-height:1}

.brand .mark{font-size:23px;font-weight:700;letter-spacing:.5px;color:var(--paper)}

.brand .mark b{color:var(--champagne)}

.brand .sub{font-size:10.5px;letter-spacing:3.5px;color:var(--gold);margin-top:5px;font-weight:700}

.tabs{display:flex;gap:3px;flex-wrap:wrap}

.tab{background:none;border:none;cursor:pointer;font-family:inherit;font-size:13.5px;font-weight:600;letter-spacing:.2px;color:rgba(255,255,255,.62);padding:9px 14px;border-radius:6px;transition:all .2s}

.tab:hover{color:#fff}

.tab.active{color:var(--ink);background:var(--champagne)}

/* client account strip */

.clientbar{position:sticky;top:66px;z-index:49;background:var(--slate);border-bottom:1px solid rgba(232,210,144,.18)}

.cb-inner{max-width:1160px;margin:0 auto;padding:9px 32px;display:flex;gap:26px;align-items:center;flex-wrap:wrap;font-size:12.5px;color:rgba(255,255,255,.78)}

.cb-item{display:flex;gap:7px;align-items:baseline}

.cb-item .k{color:var(--champagne);font-weight:700;letter-spacing:.3px}

.cb-item .v{font-weight:600;color:#fff}

.cb-risk .v{color:#e79b95}

.cb-stage .v{color:var(--champagne)}

section{display:none;animation:fade .45s ease}

section.active{display:block}

@keyframes fade{from{opacity:0;transform:translateY(8px)}to{opacity:1;transform:none}}

.eyebrow{font-size:12px;font-weight:700;letter-spacing:3px;color:var(--gold);text-transform:uppercase}

.stage-h{font-size:37px;font-weight:700;color:var(--ink);margin:10px 0 0;line-height:1.12}

.lead{font-size:18px;color:var(--ink-70);max-width:720px;margin-top:16px}

.rule{height:2px;width:54px;background:var(--gold);margin:22px 0 0;border-radius:2px}

.ovband{padding:70px 0}

.band-dark{background:var(--ink);color:#fff}

.band-dark .stage-h{color:#fff}.band-dark .eyebrow{color:var(--champagne)}.band-dark .lead{color:rgba(255,255,255,.74)}

/* HERO */

.hero{background:var(--ink);color:var(--paper);padding:76px 0 64px}

.hero .eyebrow{color:var(--champagne)}

.hero h1{font-size:48px;font-weight:700;line-height:1.08;margin:18px 0 0;max-width:880px}

.hero h1 em{font-style:normal;color:var(--champagne)}

.hero p.sub{font-size:19px;color:rgba(255,255,255,.78);max-width:700px;margin-top:22px}

.hero p.aud{font-size:15px;color:var(--champagne);max-width:680px;margin-top:14px;font-weight:600}

.ctarow{display:flex;gap:12px;margin-top:32px;flex-wrap:wrap}

.cta{cursor:pointer;background:var(--gold);color:#fff;border:none;font-family:inherit;font-size:14.5px;font-weight:700;letter-spacing:.3px;padding:14px 24px;border-radius:8px;transition:all .2s}

.cta:hover{background:var(--champagne);color:var(--ink)}

.cta.ghost{background:transparent;border:1px solid rgba(232,210,144,.5);color:var(--champagne)}

.cta.ghost:hover{background:var(--champagne);color:var(--ink)}

.attrib{margin-top:28px;font-size:13.5px;color:rgba(255,255,255,.55);border-left:2px solid var(--gold);padding-left:14px}

.attrib b{color:rgba(255,255,255,.85);font-weight:700}

/* positioning */

.posrow{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin-top:36px}

.poscard{background:var(--paper);border:1px solid var(--line);border-top:3px solid var(--gold);border-radius:13px;padding:22px}

.poscard .pk{font-size:16px;font-weight:700;color:var(--ink)}

.poscard .pv{font-size:13px;letter-spacing:1.5px;text-transform:uppercase;color:var(--gold);font-weight:700;margin-top:4px}

.poscard p{font-size:13.5px;color:var(--ink-70);margin-top:10px}

/* compare */

.compare{display:grid;grid-template-columns:1fr 1fr;gap:22px;margin-top:36px}

.col-card{border-radius:14px;padding:26px 28px}

.col-card h5{font-size:13px;letter-spacing:1.5px;text-transform:uppercase;font-weight:700;margin-bottom:14px}

.col-card ul{list-style:none}

.col-card li{font-size:15.5px;padding:9px 0;display:flex;align-items:flex-start;gap:11px}

.col-card li .mk{flex-shrink:0;font-weight:700}

.light .col-card{background:var(--paper);border:1px solid var(--line)}

.light .col-have h5{color:var(--ink-45)}.light .col-have li{color:var(--ink-70)}.light .col-have .mk{color:var(--ink-45)}

.col-bad{border-top:4px solid var(--red)!important}

.light .col-bad h5{color:var(--red)}.light .col-bad li{color:var(--ink)}.light .col-bad .mk{color:var(--red)}

.dk .col-card{background:var(--slate);border:1px solid rgba(232,210,144,.16)}

.dk .col-bad h5{color:#e79b95}.dk .col-card li{color:rgba(255,255,255,.82)}.dk .col-bad .mk{color:#e79b95}

.col-good{border-top:4px solid var(--green)!important}

.dk .col-good h5{color:#7fcfa6}.dk .col-good .mk{color:#7fcfa6}

.pull{margin-top:30px;font-size:21px;font-weight:600;color:var(--slate);border-left:3px solid var(--gold);padding:6px 0 6px 20px}

.band-dark .pull{color:var(--champagne)}

.mandate{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin-top:36px}

.mcard{background:var(--paper);border:1px solid var(--line);border-left:4px solid var(--gold);border-radius:13px;padding:22px}

.mcard h5{font-size:17px;font-weight:700;color:var(--ink)}

.mcard p{font-size:14px;color:var(--ink-70);margin-top:9px}

.mandate-line{margin-top:28px;font-size:19px;font-weight:700;color:var(--ink)}

.mandate-line em{font-style:normal;color:var(--gold)}

.loop{display:grid;grid-template-columns:1fr auto 1fr auto 1fr;align-items:stretch;margin-top:36px}

.stagecard{background:var(--slate);border:1px solid rgba(232,210,144,.25);border-radius:14px;padding:24px;cursor:pointer;transition:all .25s;display:flex;flex-direction:column;min-height:182px}

.stagecard:hover{transform:translateY(-5px);border-color:var(--champagne);box-shadow:0 14px 30px rgba(0,0,0,.28)}

.stagecard .num{font-size:13px;font-weight:700;letter-spacing:2px;color:var(--gold)}

.stagecard h3{font-size:22px;font-weight:700;color:#fff;margin:12px 0 0}

.stagecard .tag{font-size:12.5px;letter-spacing:1px;color:var(--champagne);margin-top:3px;text-transform:uppercase;font-weight:600}

.stagecard p{font-size:14px;color:rgba(255,255,255,.66);margin-top:13px}

.arrow{display:flex;align-items:center;justify-content:center;color:var(--gold);font-size:26px;padding:0 14px}

.loopback{text-align:center;color:rgba(255,255,255,.5);font-size:13px;letter-spacing:1.5px;margin-top:24px}

.loopback b{color:var(--champagne)}

/* journey */

.journey{display:grid;grid-template-columns:repeat(5,1fr);gap:12px;margin-top:34px}

.jstep{background:var(--paper);border:1px solid var(--line);border-radius:12px;padding:18px 16px;position:relative}

.jstep .jw{font-size:12px;font-weight:700;letter-spacing:1px;color:var(--gold);text-transform:uppercase}

.jstep .jt{font-size:15px;font-weight:700;color:var(--ink);margin-top:6px}

.jstep .jd{font-size:12.5px;color:var(--ink-70);margin-top:6px}

/* packages */

.pkgs{display:grid;grid-template-columns:repeat(4,1fr);gap:16px;margin-top:34px}

.pkg{background:var(--paper);border:1px solid var(--line);border-radius:13px;padding:22px;display:flex;flex-direction:column}

.pkg h5{font-size:16px;font-weight:700;color:var(--ink)}

.pkg .seq{font-size:11.5px;font-weight:700;letter-spacing:1px;color:var(--gold);text-transform:uppercase}

.pkg p{font-size:13.5px;color:var(--ink-70);margin-top:8px}

.pkg.lead-pkg{border-top:3px solid var(--gold)}

/* outcomes */

.outcomes{display:grid;grid-template-columns:repeat(3,1fr);gap:14px;margin-top:34px}

.oc{background:var(--slate);border:1px solid rgba(232,210,144,.16);border-radius:11px;padding:18px 20px;color:#fff;font-size:15px;font-weight:600;display:flex;gap:11px;align-items:center}

.oc .ck{color:var(--champagne);font-weight:700}

.confnote{margin-top:30px;background:rgba(12,34,55,.04);border:1px solid var(--line);border-radius:10px;padding:16px 20px;font-size:13.5px;color:var(--ink-70)}

.confnote b{color:var(--ink)}

.panel{padding:60px 0}

.grid2{display:grid;grid-template-columns:0.85fr 1.15fr;gap:48px;margin-top:40px;align-items:start}

/* DIAGNOSYS */

.gauge-wrap{background:var(--paper);border:1px solid var(--line);border-radius:16px;padding:32px;text-align:center;box-shadow:0 6px 22px rgba(12,34,55,.05)}

.gauge{width:180px;height:180px;border-radius:50%;margin:4px auto 0;display:flex;align-items:center;justify-content:center;position:relative;background:conic-gradient(var(--gold) 0deg 194deg, rgba(12,34,55,.10) 194deg 360deg)}

.gauge::before{content:"";position:absolute;inset:15px;background:var(--paper);border-radius:50%}

.gauge .val{position:relative;z-index:1}

.gauge .val b{font-size:44px;font-weight:700;color:var(--ink);display:block;line-height:1}

.gauge .val span{font-size:14px;color:var(--ink-45);letter-spacing:1px}

.band{margin-top:16px;font-size:14px;font-weight:700;letter-spacing:1px;color:var(--amber);text-transform:uppercase}

.bands{display:grid;grid-template-columns:repeat(4,1fr);gap:6px;margin-top:18px}

.bandseg{padding:8px 4px;border-radius:7px;background:rgba(12,34,55,.05);border:1px solid var(--line)}

.bandseg b{display:block;font-size:13px;color:var(--ink)}

.bandseg span{font-size:11px;color:var(--ink-45);letter-spacing:.3px}

.bandseg.active{background:var(--champagne);border-color:var(--gold)}

.bandseg.active b,.bandseg.active span{color:var(--ink)}

.risk{margin-top:22px;padding-top:20px;border-top:1px solid var(--line)}

.risk b{display:block;font-size:30px;font-weight:700;color:var(--red)}

.risk span{font-size:13px;color:var(--ink-70)}

.dim{margin-bottom:18px}

.dim .top{display:flex;justify-content:space-between;align-items:baseline;margin-bottom:7px}

.dim .name{font-size:15.5px;font-weight:600;color:var(--ink)}

.dim .pct{font-size:15px;font-weight:700;color:var(--slate)}

.track{height:11px;background:rgba(12,34,55,.08);border-radius:6px;overflow:hidden}

.fill{height:100%;width:0;border-radius:6px;transition:width 1.1s cubic-bezier(.22,.61,.36,1)}

.riskbd{margin-top:50px;background:var(--paper);border:1px solid var(--line);border-radius:14px;padding:24px 28px}

.rb-head{font-size:17px;font-weight:700;color:var(--ink);border-bottom:1px solid var(--line);padding-bottom:13px;margin-bottom:6px}

.rb-head span{font-size:13.5px;font-weight:400;color:var(--ink-45)}

.rb-row{display:grid;grid-template-columns:200px 70px 1fr;gap:16px;align-items:center;padding:11px 0;border-bottom:1px solid var(--line)}

.rb-row:last-child{border-bottom:none}

.rb-row .rbk{font-size:14.5px;color:var(--ink-70)}

.rb-row b{font-size:15px;font-weight:700;color:var(--ink)}

.rb-bar{height:9px;background:rgba(12,34,55,.07);border-radius:5px;overflow:hidden}

.rb-bar i{display:block;height:100%;background:var(--red);opacity:.78;border-radius:5px}

.caps-h,.gaps h4,.sub-block-h{font-size:13px;letter-spacing:2.5px;color:var(--gold);text-transform:uppercase;font-weight:700}

.caps-h{margin-top:50px}

.caps{display:grid;grid-template-columns:repeat(3,1fr);gap:14px;margin-top:16px}

.cap{background:var(--paper);border:1px solid var(--line);border-radius:10px;padding:16px 18px;display:flex;gap:11px;align-items:center;font-size:15px;font-weight:600;color:var(--ink)}

.cap .ck{color:var(--gold);font-weight:700;font-size:16px}

.gaps{margin-top:50px}

.gap-row{background:var(--paper);border:1px solid var(--line);border-left:4px solid var(--red);border-radius:10px;padding:16px 22px;margin-top:14px;display:flex;justify-content:space-between;gap:20px;align-items:center;flex-wrap:wrap}

.gap-row[data-sev="med"]{border-left-color:var(--amber)}

.gap-main{flex:1;min-width:280px;display:flex;align-items:center;gap:14px}

.sev{font-size:11px;font-weight:700;letter-spacing:.5px;padding:3px 9px;border-radius:5px;color:#fff;background:var(--red);flex-shrink:0}

.gap-row[data-sev="med"] .sev{background:var(--amber)}

.gap-main .txt{font-size:15px;color:var(--ink)}

.gap-meta{display:flex;gap:10px;flex-wrap:wrap}

.gap-meta span{font-size:12px;font-weight:700;letter-spacing:.3px;color:var(--slate);background:var(--sand);border:1px solid var(--line);padding:5px 11px;border-radius:18px;white-space:nowrap}

/* BLUEPRINT */

.fn-block{margin-top:38px}

.fn-head{display:flex;align-items:baseline;gap:16px;border-bottom:2px solid var(--ink);padding-bottom:10px;margin-bottom:20px}

.fn-head .fn{font-size:20px;font-weight:700;letter-spacing:2px;color:var(--ink)}

.fn-head .fn-tag{font-size:14px;color:var(--ink-45)}

.cards{display:grid;grid-template-columns:repeat(auto-fill,minmax(232px,1fr));gap:14px}

.asset{background:var(--paper);border:1px solid var(--line);border-radius:11px;padding:16px 18px;transition:all .2s;position:relative;overflow:hidden}

.asset:hover{transform:translateY(-3px);box-shadow:0 10px 24px rgba(12,34,55,.10);border-color:var(--champagne)}

.asset::before{content:"";position:absolute;left:0;top:0;bottom:0;width:3px;background:var(--gold);opacity:0;transition:opacity .2s}

.asset:hover::before{opacity:1}

.asset .code{font-size:12px;font-weight:700;letter-spacing:1.5px;color:var(--gold)}

.asset .nm{font-size:15px;font-weight:600;color:var(--ink);margin-top:5px;line-height:1.32}

.asset .fmt{display:inline-block;font-size:11px;letter-spacing:.5px;color:var(--ink-45);margin-top:10px;border:1px solid var(--line);padding:3px 9px;border-radius:5px}

.build-foot{margin-top:44px;text-align:center;background:var(--ink);color:#fff;border-radius:14px;padding:28px}

.build-foot b{font-size:28px;color:var(--champagne)}

.build-foot span{display:block;font-size:15px;color:rgba(255,255,255,.7);margin-top:6px}

/* HUB */

.missing{display:inline-block;font-size:12px;font-weight:700;letter-spacing:1.5px;text-transform:uppercase;color:var(--slate);background:var(--champagne);padding:7px 14px;border-radius:20px;margin-top:18px}

.subhead{font-size:13px;letter-spacing:2.5px;color:var(--gold);text-transform:uppercase;font-weight:700;margin-top:48px}

.intel{display:grid;grid-template-columns:repeat(4,1fr);gap:16px;margin-top:18px}

.itile{background:var(--paper);border:1px solid var(--line);border-top:3px solid var(--gold);border-radius:12px;padding:20px}

.itile h5{font-size:15.5px;font-weight:700;color:var(--ink)}

.itile p{font-size:13.5px;color:var(--ink-70);margin-top:8px;line-height:1.45}

.library{margin-top:18px;background:var(--paper);border:1px solid var(--line);border-radius:14px;padding:24px 28px}

.lib-head{display:flex;align-items:baseline;gap:14px;flex-wrap:wrap;border-bottom:1px solid var(--line);padding-bottom:14px}

.lib-head b{font-size:18px;color:var(--ink)}.lib-head span{font-size:13px;color:var(--ink-45)}

.lib-row{display:flex;align-items:center;gap:18px;padding:13px 0;border-bottom:1px solid var(--line)}

.lib-row:last-child{border-bottom:none}

.lib-fn{font-size:13px;font-weight:700;letter-spacing:1.5px;color:var(--slate);width:84px;flex-shrink:0}

.codes{display:flex;gap:7px;flex-wrap:wrap}

.codes span{font-size:11.5px;font-weight:700;letter-spacing:.5px;color:var(--gold);background:var(--sand);border:1px solid var(--line);padding:3px 8px;border-radius:5px}

.onb-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;margin-top:18px}

.onb-card{background:var(--paper);border:1px solid var(--line);border-top:3px solid var(--gold);border-radius:12px;padding:20px 22px}

.onb-stage{font-size:14px;font-weight:700;letter-spacing:2px;color:var(--ink)}

.onb-days{font-size:12.5px;color:var(--gold);font-weight:700;margin-top:2px}

.onb-card ul{list-style:none;margin-top:14px}

.onb-card li{font-size:14px;color:var(--ink-70);padding:9px 0;display:flex;justify-content:space-between;gap:10px;align-items:center;border-top:1px solid var(--line)}

.onb-card li:first-child{border-top:none}

.dtag{font-size:11px;font-weight:700;color:var(--slate);background:var(--sand);border:1px solid var(--line);padding:2px 7px;border-radius:5px;flex-shrink:0}

.onb-without{margin-top:16px;font-size:14px;color:var(--red);background:rgba(178,58,51,.06);border:1px solid rgba(178,58,51,.18);border-radius:10px;padding:14px 18px}

.gov{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;margin-top:18px}

.gov-col{background:var(--paper);border:1px solid var(--line);border-radius:12px;padding:20px}

.gov-col h6{font-size:12px;font-weight:700;letter-spacing:2px;color:var(--gold);text-transform:uppercase}

.gov-col ul{list-style:none;margin-top:12px}

.gov-col li{font-size:14.5px;color:var(--ink);padding:8px 0;border-top:1px solid var(--line);display:flex;align-items:center;gap:9px}

.gov-col li:first-child{border-top:none}

.gov-col li::before{content:"●";color:var(--gold);font-size:9px}

.sumcards{display:grid;grid-template-columns:repeat(4,1fr);gap:16px;margin-top:18px}

.sum{background:var(--paper);border:1px solid var(--line);border-radius:13px;padding:22px;text-align:center}

.sum .lab{font-size:12.5px;letter-spacing:1.2px;color:var(--ink-45);text-transform:uppercase}

.sum .v{font-size:36px;font-weight:700;margin-top:6px;line-height:1}

.sum .meta{font-size:13px;color:var(--ink-70);margin-top:6px}

.chip-row{display:flex;justify-content:center;gap:10px;margin-top:10px}

.chip{font-size:12px;font-weight:700;padding:3px 10px;border-radius:20px;color:#fff}

.formula{margin-top:22px;background:var(--slate);color:#fff;border-radius:12px;padding:20px 26px;display:flex;align-items:center;gap:20px;flex-wrap:wrap}

.formula .f-main{font-size:16px;font-weight:600}.formula .f-main em{font-style:normal;color:var(--champagne);font-weight:700}

.formula .f-note{font-size:13.5px;color:rgba(255,255,255,.66)}

.scorecard{margin-top:18px;background:var(--paper);border:1px solid var(--line);border-radius:14px;overflow:hidden;box-shadow:0 8px 28px rgba(12,34,55,.06)}

.sc-head,.sc-row{display:grid;grid-template-columns:1.5fr 2fr 2fr 1fr;gap:20px;align-items:center;padding:15px 26px}

.sc-head{background:var(--ink);color:#fff}

.sc-head div{font-size:12.5px;font-weight:700;letter-spacing:1.2px;text-transform:uppercase}

.sc-head .r{text-align:center}

.sc-row{border-top:1px solid var(--line)}

.sc-row:hover{background:var(--sand)}

.sc-row.gap{background:rgba(178,58,51,.04)}

.who{display:flex;flex-direction:column}

.who b{font-size:16px;font-weight:600;color:var(--ink)}

.who small{font-size:12px;color:var(--ink-45)}

.flagtag{display:inline-block;font-size:10.5px;font-weight:700;letter-spacing:.5px;color:var(--red);background:rgba(178,58,51,.10);padding:2px 7px;border-radius:4px;margin-top:4px;width:fit-content}

.meter{position:relative}

.meter .mtrack{height:14px;background:rgba(12,34,55,.08);border-radius:7px;overflow:hidden}

.meter .mfill{height:100%;width:0;border-radius:7px;transition:width 1s cubic-bezier(.22,.61,.36,1)}

.meter .mval{font-size:12.5px;font-weight:700;color:var(--ink-70);position:absolute;right:0;top:-19px}

.combined{display:flex;justify-content:center}

.badge{font-size:18px;font-weight:700;color:#fff;width:54px;height:42px;border-radius:9px;display:flex;align-items:center;justify-content:center}

.legend{display:flex;gap:22px;margin-top:18px;font-size:13px;color:var(--ink-70);flex-wrap:wrap}

.legend i{display:inline-block;width:12px;height:12px;border-radius:3px;margin-right:7px;vertical-align:middle}

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.kdg-scores{display:flex;gap:14px;margin-top:10px;flex-wrap:wrap}

.kdg-scores span{font-size:13px;color:var(--ink-70)}.kdg-scores b{color:var(--ink)}

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.kdg-action b{color:var(--gold)}

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.foot-inner b{color:var(--champagne)}

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/* hover tooltip */

#tt{position:fixed;z-index:65;max-width:320px;background:var(--ink);color:#fff;border:1px solid rgba(232,210,144,.35);border-left:3px solid var(--gold);border-radius:10px;padding:13px 16px;box-shadow:0 16px 44px rgba(12,34,55,.38);opacity:0;transform:translateY(4px);transition:opacity .14s,transform .14s;pointer-events:none}

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#tt .tt-t{font-size:13.5px;font-weight:700;color:var(--champagne)}

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/* STORY */

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.mb-chip b{color:var(--gold);font-weight:700}

/* dashboards / role views */

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.roleseg button{background:none;border:none;font-family:inherit;font-size:14px;font-weight:700;color:var(--ink-45);padding:10px 24px;border-radius:24px;cursor:pointer;transition:all .2s}

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.deal .dnm{font-size:14.5px;font-weight:600;color:var(--ink)}

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}

</style>

</head>

<body>

<nav>

<div class="brand"><span class="mark">SIRTIKA<b>™</b></span><span class="sub">SOM HUB PLATFORM</span></div>

<button class="tab active" data-tab="story">Story</button>

<button class="tab" data-tab="diagnosys">Diagnosys</button>

<button class="tab" data-tab="blueprint">SOM Blueprint</button>

<button class="tab" data-tab="dashboards">Dashboards</button>

<button class="tab" data-tab="value">Value</button>

</div>

</nav>

<div class="cb-item"><span class="k">CLIENT</span><span class="v">ABC Tech Services Pvt. Ltd.</span></div>

<div class="cb-item"><span class="k">INDUSTRY</span><span class="v">Technology Services</span></div>

<div class="cb-item"><span class="k">REVENUE</span><span class="v">₹75 Cr</span></div>

<div class="cb-item"><span class="k">TEAM</span><span class="v">4 ISEs · 8 Sales Execs · 2 Marketing</span></div>

<div class="cb-item cb-stage"><span class="k">STAGE</span><span class="v">Developing</span></div>

<div class="cb-item cb-risk"><span class="k">REVENUE AT RISK</span><span class="v">₹18 Cr</span></div>

<div class="cb-item"><span class="k">LAST DIAGNOSYS</span><span class="v">24 Jun 2026</span></div>

</div></div>

<span class="eyebrow">A story most growth teams know</span>

<h1>Meet ABC Tech Services.<br><em>It has everything — except predictable growth.</em></h1>

<p class="sub">A technology services company with a real product, a team of 4 Internal Sales Executives, strong delivery, and good partnerships. On paper, everything it needs. And yet revenue stays stuck — unpredictable, founder-dependent, and hard to forecast.</p>

<button class="cta" data-tour="1">Take the guided walkthrough →</button>

<button class="cta ghost" data-goto="diagnosys">Skip to the platform →</button>

</div>

<div class="attrib"><b>Naveenn Suri</b> · Former EY Partner · 28+ years · Creator of SIRTIKA™</div>

</div></div>

<span class="eyebrow realtag">ABC's reality · 01</span>

<h2 class="stage-h">Strong capabilities. Weak revenue predictability.</h2><div class="rule"></div>

<div class="col-card col-have"><h5>What ABC already has</h5><ul>

<li><span class="mk">•</span>A team of 4 ISEs, 8 sales execs & 2 marketing</li><li><span class="mk">•</span>A real product and regular client meetings</li>

<li><span class="mk">•</span>Strong delivery capability</li><li><span class="mk">•</span>Good products and partnerships</li></ul></div>

<div class="col-card col-have col-bad"><h5>What ABC still struggles with</h5><ul>

<li><span class="mk">✕</span>Revenue that's hard to predict</li><li><span class="mk">✕</span>The founder still has to close the big deals</li>

<li><span class="mk">✕</span>Weak access to CXO buyers</li><li><span class="mk">✕</span>Forecasting that's really guesswork</li>

<li><span class="mk">✕</span>No process that scales beyond a few people</li></ul></div>

</div>

<div class="pull">Most companies have a CRM. Few have a Sales Operating Model.</div>

</div></div>

<span class="eyebrow realtag">ABC's reality · 02</span>

<h2 class="stage-h">At ABC, sales is activities. Not a system.</h2><div class="rule"></div>

<div class="col-card col-bad"><h5>How it works today</h5><ul>

<li><span class="mk">✕</span>Every ISE sells differently</li><li><span class="mk">✕</span>The CRM is just reporting</li>

<li><span class="mk">✕</span>Deals silently slip away</li><li><span class="mk">✕</span>Knowledge leaves with the people</li>

<li><span class="mk">✕</span>Forecasting becomes guesswork</li></ul></div>

<div class="col-card col-good"><h5>What ABC needs instead</h5><ul>

<li><span class="mk">✓</span>One documented process</li><li><span class="mk">✓</span>A governance rhythm in place</li>

<li><span class="mk">✓</span>Pipeline that reflects reality</li><li><span class="mk">✓</span>Faster onboarding for new joiners</li>

<li><span class="mk">✓</span>Predictable, scalable growth</li></ul></div>

</div>

</div></div>

<span class="eyebrow realtag">ABC's reality · 03</span>

<h2 class="stage-h">The challenges holding ABC back</h2><div class="rule"></div>

<div class="chal"><span class="cn">1</span><span class="ct">Revenue swings quarter to quarter — no predictability</span></div>

<div class="chal"><span class="cn">2</span><span class="ct">Growth depends on the founder closing the big deals</span></div>

<div class="chal"><span class="cn">3</span><span class="ct">New ISEs take 5+ months to become productive</span></div>

<div class="chal"><span class="cn">4</span><span class="ct">Weak access to CXO and decision-maker conversations</span></div>

<div class="chal"><span class="cn">5</span><span class="ct">Forecasts are guesswork, not a governed process</span></div>

<div class="chal"><span class="cn">6</span><span class="ct">No common qualification standard — pipeline is inflated</span></div>

<div class="chal"><span class="cn">7</span><span class="ct">Sales and marketing aren't aligned on ICP or messaging</span></div>

<div class="chal"><span class="cn">8</span><span class="ct">Knowledge lives in a few heads — and leaves with them</span></div>

</div>

</div></div>

<span class="eyebrow">The turning point</span>

<h2 class="stage-h">Then ABC met SIRTIKA™.</h2><div class="rule"></div>

<p class="lead">Not another training program. Not more coaching. SIRTIKA™ installs the revenue system itself — the model, the assets, the governance, and the adoption layer that makes growth repeatable — then proves it's being used.</p>

</div></div>

<span class="eyebrow">The SIRTIKA™ way</span>

<h2 class="stage-h">Revenue should be system-driven.</h2><div class="rule"></div>

<div class="mcard"><h5>Not founder-driven</h5><p>Revenue that depends on one person is fragile, unscalable, and ultimately unsellable.</p></div>

<div class="mcard"><h5>Not hero-driven</h5><p>Top performers mask systemic failure. When they leave, the revenue leaves with them.</p></div>

<div class="mcard"><h5>Not relationship-driven</h5><p>Relationships are a valuable asset. But an asset is not a revenue system.</p></div>

</div>

<h2 class="stage-h" style="margin-top:48px">Diagnose. Build. Adopt.</h2><div class="rule"></div>

<p class="lead">SIRTIKA™ installs the system in three connected stages, run as a loop.</p>

<div class="stagecard" data-goto="diagnosys"><span class="num">STAGE 01</span><h3>Diagnose</h3><span class="tag">SIRTIKA™ Diagnosys</span><p>An AI-native read of how ABC's sales engine is built today — and where revenue leaks.</p></div>

<div class="stagecard" data-goto="blueprint"><span class="num">STAGE 02</span><h3>Build</h3><span class="tag">Sales Operating Model</span><p>25 deliverables across five functions — the full manual for how the team wins.</p></div>

<div class="stagecard" data-goto="hub"><span class="num">STAGE 03</span><h3>Adopt</h3><span class="tag">SIRTIKA™ Hub</span><p>The accountability layer that proves the model is learned and applied — rep by rep.</p></div>

</div>

<div class="loopback">↻  THE LOOP  ·  Re-run <b>Diagnosys</b> as the business changes — the model refreshes and adoption re-measures</div>

<div style="margin-top:34px"><button class="cta" data-goto="diagnosys">Start with a Diagnosys →</button></div>

</div></div>

</section>

<span class="eyebrow">Stage 01 · Diagnose</span>

<h2 class="stage-h">SIRTIKA™ Diagnosys</h2><div class="rule"></div>

<p class="lead">An AI-native assessment that scores the revenue engine across five dimensions, quantifies hidden revenue risk, and produces the prioritised roadmap that drives the SOM build.</p>

<div class="band">Developing</div>

<div class="bandseg"><b>0–40</b><span>Reactive</span></div>

<div class="bandseg active"><b>41–60</b><span>Developing</span></div>

<div class="bandseg"><b>61–80</b><span>Structured</span></div>

<div class="bandseg"><b>81–100</b><span>Scalable</span></div>

</div>

<div class="risk"><b>₹18 Cr</b><span>Annual revenue at risk from structural gaps</span></div>

</div>

<div class="dim"><div class="top"><span class="name">Sales Process Maturity</span><span class="pct">48</span></div><div class="track"><div class="fill" data-w="48%" data-c="amber"></div></div></div>

<div class="dim"><div class="top"><span class="name">Market Traction</span><span class="pct">61</span></div><div class="track"><div class="fill" data-w="61%" data-c="amber"></div></div></div>

<div class="dim"><div class="top"><span class="name">Talent Readiness</span><span class="pct">57</span></div><div class="track"><div class="fill" data-w="57%" data-c="amber"></div></div></div>

<div class="dim"><div class="top"><span class="name">Governance Effectiveness</span><span class="pct">39</span></div><div class="track"><div class="fill" data-w="39%" data-c="red"></div></div></div>

<div class="dim"><div class="top"><span class="name">Growth Strategy</span><span class="pct">52</span></div><div class="track"><div class="fill" data-w="52%" data-c="amber"></div></div></div>

<p style="font-size:13.5px;color:var(--ink-45);margin-top:18px">Assessed across five dimensions, mapped to the SIRTIKA™ Maturity Score and Execution Reality Scorecard.</p>

</div>

<div class="rb-head">Revenue at Risk = ₹18 Cr <span>— Unqualified Pipeline + Forecast Slippage + Founder Dependency + Slow Onboarding + Deal Leakage</span></div>

<div class="rb-row"><span class="rbk">Unqualified pipeline</span><b>₹6 Cr</b><div class="rb-bar"><i style="width:33%"></i></div></div>

<div class="rb-row"><span class="rbk">Forecast slippage</span><b>₹4 Cr</b><div class="rb-bar"><i style="width:22%"></i></div></div>

<div class="rb-row"><span class="rbk">Founder dependency</span><b>₹3 Cr</b><div class="rb-bar"><i style="width:17%"></i></div></div>

<div class="rb-row"><span class="rbk">Deal leakage</span><b>₹3 Cr</b><div class="rb-bar"><i style="width:17%"></i></div></div>

<div class="rb-row"><span class="rbk">Slow onboarding</span><b>₹2 Cr</b><div class="rb-bar"><i style="width:11%"></i></div></div>

</div>

<div class="caps-h">What the assessment delivers</div>

<p style="font-size:14px;color:var(--ink-45);margin-top:6px">Not just a score — six concrete outputs, each with a worked example.</p>

<div class="capcard"><div class="cct">Revenue Risk Analysis</div><div class="cce">₹18 Cr at risk, itemised by cause — unqualified pipeline, forecast slippage, founder dependency, leakage.</div></div>

<div class="capcard"><div class="cct">SWOT Analysis</div><div class="cce">Strengths: delivery & product. Weaknesses: qualification & governance. Opportunities: CXO access. Threats: founder dependency.</div></div>

<div class="capcard"><div class="cct">Hidden Gap Detection</div><div class="cce">Silent gaps surfaced — e.g. ~40% of pipeline unqualified — before they cost a quarter.</div></div>

<div class="capcard"><div class="cct">Maturity Score</div><div class="cce">A single 0–100 benchmark with band — ABC: 54, "Developing" — tracked over time.</div></div>

<div class="capcard"><div class="cct">Prioritised Roadmap</div><div class="cce">A 90-day plan sequencing what to fix first for the biggest revenue impact.</div></div>

<div class="capcard"><div class="cct">SOM Blueprint</div><div class="cce">Defines which of the 25 deliverables ABC needs — and in what order.</div></div>

</div>

<h4>Top structural gaps — severity, business impact, fix and timeline</h4>

<div class="gap-row" data-sev="high"><div class="gap-main"><span class="sev">HIGH</span><span class="txt">No stage-gate qualification — ~40% of pipeline unqualified; forecast slips every quarter.</span></div><div class="gap-meta"><span>Impact ₹6 Cr</span><span>Fix D09</span><span>30 days</span></div></div>

<div class="gap-row" data-sev="high"><div class="gap-main"><span class="sev">HIGH</span><span class="txt">Forecasting is gut-feel, not governed — no reliable line of sight on the quarter.</span></div><div class="gap-meta"><span>Impact ₹4 Cr</span><span>Fix D18</span><span>60 days</span></div></div>

<div class="gap-row" data-sev="med"><div class="gap-main"><span class="sev">MED</span><span class="txt">New ISEs take 5+ months to a first closed deal — playbook lives in a few senior heads.</span></div><div class="gap-meta"><span>Impact ₹2 Cr</span><span>Fix D04 · D06</span><span>90 days</span></div></div>

</div>

</div></div>

</section>

<span class="eyebrow">Stage 02 · Build</span>

<h2 class="stage-h">SOM Blueprint — 25 deliverables</h2><div class="rule"></div>

<p class="lead">From the diagnostic, SIRTIKA™ installs ABC's complete Sales Operating Model — 25 deliverables (D01–D25) across five functions. Working operating assets that stay even when people change.</p>

<div class="sub-block-h" style="margin-top:46px">A few of the key deliverables, explained</div>

<div class="kd"><span class="kdc">D02</span><b>Defined ICP & Account List</b><p>Clear ICP criteria and a tiered, named account list — so the team targets the right companies, not everyone.</p></div>

<div class="kd"><span class="kdc">D07</span><b>Industry Focus Approach</b><p>An industry-specific go-to-market and pitch approach, so the message lands in each vertical.</p></div>

<div class="kd"><span class="kdc">D03</span><b>Persona Guide</b><p>A guide to the personas inside a client organisation — who to engage, what each cares about, and how to win them.</p></div>

<div class="kd"><span class="kdc">D04</span><b>Inside Sales Playbook</b><p>The end-to-end playbook for the inside sales team — outreach, qualification and a 60+ scenario pitch matrix.</p></div>

<div class="kd"><span class="kdc">D05</span><b>CXO Conversation Guide</b><p>How to approach and convince CXOs — opening lines, value framing and the questions that earn a second meeting.</p></div>

<div class="kd"><span class="kdc">D12</span><b>Objection Handling Guide</b><p>The common objections by stage and persona, with tested responses that keep deals moving.</p></div>

<div class="kd"><span class="kdc">D10</span><b>Value & ROI Assets</b><p>Value- and ROI-based sales and marketing assets that make the business case in the buyer's language.</p></div>

<div class="kd"><span class="kdc">D09</span><b>Stage-Gated Pipeline</b><p>A stage-gate qualification process so only real deals advance — and the forecast reflects reality.</p></div>

</div>

<div class="build-foot"><b>25 deliverables installed · 100% handover</b><span>Five functions · one revenue engine · refreshed as the business evolves</span></div>

</div></div>

</section>

<span class="eyebrow">Stage 03 · Adopt</span>

<h2 class="stage-h">SIRTIKA™ Hub</h2><div class="rule"></div>

<span class="missing">The missing layer between strategy and execution</span>

<p class="lead" style="margin-top:18px">The Hub is where ABC's Sales Operating Model goes to live, get used, and get measured — one home for every asset, tools that onboard and support the team daily, and the assessment that proves the model is being run.</p>

<div class="subhead">1 · One home for the model</div>

<div class="lib-head"><b>The SOM Library</b><span>25 live assets · version-controlled · always current</span></div>

<div class="lib-row"><span class="lib-fn">TARGET</span><span class="codes"><span>D01</span><span>D02</span><span>D03</span><span>D25</span></span></div>

<div class="lib-row"><span class="lib-fn">ENGAGE</span><span class="codes"><span>D04</span><span>D05</span><span>D06</span><span>D07</span><span>D08</span></span></div>

<div class="lib-row"><span class="lib-fn">CLOSE</span><span class="codes"><span>D09</span><span>D10</span><span>D11</span><span>D12</span><span>D13</span></span></div>

<div class="lib-row"><span class="lib-fn">GOVERN</span><span class="codes"><span>D14</span><span>D15</span><span>D16</span><span>D17</span><span>D18</span><span>D19</span><span>D20</span></span></div>

<div class="lib-row"><span class="lib-fn">SCALE</span><span class="codes"><span>D21</span><span>D22</span><span>D23</span><span>D24</span></span></div>

</div>

<div class="libval"><b>The value:</b> one source of truth — no version chaos, no hunting through inboxes, always the current asset, and instant access for every rep even when people change.</div>

<div class="subhead">2 · Onboarding tool</div>

<div class="onb-card"><div class="onb-stage">LEARN</div><div class="onb-days">Days 1–7</div><ul>

<li><span>Read the ICP & tiered account list</span><span class="dtag">D02</span></li>

<li><span>Study the buyer persona maps</span><span class="dtag">D03</span></li>

<li><span>Learn the Inside Sales Playbook</span><span class="dtag">D04</span></li></ul></div>

<div class="onb-card"><div class="onb-stage">PRACTICE</div><div class="onb-days">Days 8–17</div><ul>

<li><span>Role-play the qualification script</span><span class="dtag">D04</span></li>

<li><span>Submit your first handover note</span><span class="dtag">D09</span></li>

<li><span>Draft a mock engagement proposal</span><span class="dtag">D10</span></li></ul></div>

<div class="onb-card"><div class="onb-stage">OPERATE</div><div class="onb-days">Days 18–30</div><ul>

<li><span>Send 30 outreach, qualify 5</span><span class="dtag">D04</span></li>

<li><span>Hand over 3 qualified leads</span><span class="dtag">D09</span></li>

<li><span>Run your first meetings</span><span class="dtag">D06 · D08</span></li></ul></div>

</div>

<div class="onb-without"><b>Without the Hub:</b> shadow whoever's free · guess what counts as "qualified" · get told you did it wrong — no map, no order, no answer to "what next?"</div>

</div>

<div class="libval"><b>The value:</b> new ISEs and sales execs become productive in weeks, not months — and onboarding never depends on who happens to be free to train them.</div>

<div class="subhead">3 · Daily support engine</div>

<p style="font-size:14.5px;color:var(--ink-70);margin-top:8px;max-width:780px">Every morning, each sales and inside-sales rep opens the Hub to a daily brief — what to do next, which asset to use, and where a deal needs attention. It turns the model into a daily habit.</p>

<div class="dse-head"><b>Today · Priya Nair (ISE)</b><span>Daily brief from the Hub</span></div>

<div class="dse-item"><span class="di-k">Next best action</span><span class="di-v">Re-engage Auto-Components Ltd — the CFO isn't involved yet. Open with the D05 CXO guide.</span></div>

<div class="dse-item"><span class="di-k">Asset to use</span><span class="di-v">Send the D10 value & ROI proposal for the deal now in Proposal stage.</span></div>

<div class="dse-item"><span class="di-k">Qualification check</span><span class="di-v">2 deals are missing a clear next step — apply the D09 stage-gate before the review.</span></div>

<div class="dse-item"><span class="di-k">Coaching nudge</span><span class="di-v">Practise the budget objection (D12) before tomorrow's 11am call.</span></div>

</div>

<div class="libval"><b>The value:</b> reps always know the next best action and the right asset for the moment — so the model gets used in real deals, not just learned.</div>

<div class="subhead">4 · Adoption assessment</div>

<p style="font-size:14.5px;color:var(--ink-70);margin-top:8px;max-width:780px">The Hub measures whether the model is actually being run — combining what each rep has <b>learned</b> with how they're <b>applying</b> it in live deals.</p>

<div class="sum"><div class="lab">Team Adoption</div><div class="v" style="color:var(--amber)">70</div><div class="meta">Combined score</div></div>

<div class="sum"><div class="lab">Roster status</div><div class="v" style="color:var(--ink)">4</div><div class="chip-row"><span class="chip" style="background:var(--green)">1</span><span class="chip" style="background:var(--amber)">2</span><span class="chip" style="background:var(--red)">1</span></div></div>

<div class="sum"><div class="lab">Avg Readiness</div><div class="v" style="color:var(--slate)">87</div><div class="meta">Layer 1 · learned</div></div>

<div class="sum"><div class="lab">Avg Impact</div><div class="v" style="color:var(--slate)">63</div><div class="meta">Layer 2 · applied</div></div>

</div>

<div class="f-main">Combined Adoption Score = <em>30%</em> Readiness  +  <em>70%</em> Impact</div>

<div class="f-note">Readiness = trained, ICP understood, pitch test passed, mock proposal submitted. Impact = applying the model in real deals, using stage-gates, creating qualified pipeline.</div>

</div>

<div class="sc-head"><div>Internal Sales Executive</div><div class="r">Readiness · Layer 1</div><div class="r">Impact · Layer 2</div><div class="r">Combined</div></div>

</div>

<span><i style="background:var(--green)"></i>Green — above 80</span>

<span><i style="background:var(--amber)"></i>Amber — 50 to 80</span>

<span><i style="background:var(--red)"></i>Red — under 50</span>

<span><i style="background:rgba(178,58,51,.10);border:1px solid var(--red)"></i>Flag — knowing-doing gap</span>

</div>

<div class="sub-block-h" style="margin-top:48px;letter-spacing:2.5px">Knowing-Doing Gap Detector™</div>

<p style="font-size:14.5px;color:var(--ink-70);margin-top:8px;max-width:780px">Reps who <b>know</b> the model but aren't <b>applying</b> it — high Readiness, low Impact. The coaching gap, named per person, with the fix and a review date.</p>

<div class="subhead">Governance rhythm</div>

<div class="gov-col"><h6>Weekly</h6><ul><li>Pipeline Review</li><li>Lead-Gen Review</li><li>Rep Coaching Review</li></ul></div>

<div class="gov-col"><h6>Monthly</h6><ul><li>CEO Review</li><li>SOM Asset Update</li></ul></div>

<div class="gov-col"><h6>Quarterly</h6><ul><li>Diagnosys Refresh</li><li>Roadmap Re-prioritisation</li></ul></div>

</div>

</div></div>

</section>

<span class="eyebrow">The platform · role views</span>

<h2 class="stage-h">One platform. A view for every role.</h2><div class="rule"></div>

<p class="lead">The same Sales Operating Model and live data, reshaped for who's looking — the CEO sees revenue and risk, the manager sees adoption and coaching, the rep sees their day.</p>

<button data-role="mgr">Sales Manager</button>

</div>

<div class="subhead">What the CEO sees — revenue, risk and predictability</div>

<div class="kpi"><div class="kl">Revenue Maturity</div><div class="kv" style="color:var(--amber)">54</div><div class="km">Developing band</div></div>

<div class="kpi"><div class="kl">Revenue at Risk</div><div class="kv" style="color:var(--red)">₹18 Cr</div><div class="km">From structural gaps</div></div>

<div class="kpi"><div class="kl">Forecast Confidence</div><div class="kv" style="color:var(--amber)">62%</div><div class="km">Low — ungoverned</div></div>

<div class="kpi"><div class="kl">Pipeline Coverage</div><div class="kv" style="color:var(--amber)">2.1×</div><div class="km">Target 3.0×</div></div>

<div class="kpi"><div class="kl">Founder Dependency</div><div class="kv" style="color:var(--red)">High</div><div class="km">Top deals founder-led</div></div>

<div class="kpi"><div class="kl">Team Adoption</div><div class="kv" style="color:var(--amber)">70</div><div class="km">Combined score</div></div>

</div>

<div class="subhead">Top structural gaps</div>

<div class="gap-row" data-sev="high"><div class="gap-main"><span class="sev">HIGH</span><span class="txt">No stage-gate qualification — pipeline inflated, forecast slips.</span></div><div class="gap-meta"><span>₹6 Cr</span><span>Fix D09</span></div></div>

<div class="gap-row" data-sev="high"><div class="gap-main"><span class="sev">HIGH</span><span class="txt">Forecasting is gut-feel, not governed.</span></div><div class="gap-meta"><span>₹4 Cr</span><span>Fix D18</span></div></div>

<div class="gap-row" data-sev="med"><div class="gap-main"><span class="sev">MED</span><span class="txt">New ISEs take 5+ months to ramp.</span></div><div class="gap-meta"><span>₹2 Cr</span><span>Fix D04 · D06</span></div></div>

<div class="subhead">SIRTIKA™ focus — next 30 days</div>

<div class="dact"><span class="dn">1</span>Install the D09 stage-gate qualification — recover the ₹6 Cr leak first.</div>

<div class="dact"><span class="dn">2</span>Stand up governed forecasting with D18 — replace gut-feel with method.</div>

<div class="dact"><span class="dn">3</span>Launch Hub onboarding for the 4 ISEs — cut ramp from months to weeks.</div>

</div>

<div class="subhead">What the Sales Manager sees — adoption and coaching</div>

<div class="kpi"><div class="kl">Team Adoption</div><div class="kv" style="color:var(--amber)">70</div><div class="km">Combined score</div></div>

<div class="kpi"><div class="kl">Avg Readiness</div><div class="kv" style="color:var(--slate)">87</div><div class="km">Learned</div></div>

<div class="kpi"><div class="kl">Avg Impact</div><div class="kv" style="color:var(--slate)">63</div><div class="km">Applied</div></div>

<div class="kpi"><div class="kl">Qualified Pipeline</div><div class="kv" style="color:var(--slate)">₹9 Cr</div><div class="km">Stage-gated</div></div>

<div class="kpi"><div class="kl">Deals at Risk</div><div class="kv" style="color:var(--red)">3</div><div class="km">Need attention</div></div>

<div class="kpi"><div class="kl">Coaching Flags</div><div class="kv" style="color:var(--red)">2</div><div class="km">Knowing-doing gap</div></div>

</div>

<div class="subhead">Coaching priorities</div>

<div class="coach"><div class="cn2">Rohan Gupta</div><div class="cs">Enterprise · North · Readiness 95 / Impact 58</div><div class="cl">Knows qualification but isn't applying stage-gate discipline in live deals.</div><div class="ca">Coach on <b>D09</b> · review in 7 days</div></div>

<div class="coach"><div class="cn2">Karthik Reddy</div><div class="cs">Inside · West · Readiness 72 / Impact 38</div><div class="cl">Learns fast but low live-deal activity and qualification rigour.</div><div class="ca">Coach on <b>D04 · D09</b> · review in 14 days</div></div>

</div>

<div class="subhead">Deals needing attention this week</div>

<div class="deal"><span class="dnm">Auto-Components Ltd</span><span class="dval">₹1.2 Cr</span><span class="stagechip" style="background:var(--red)">Stalled · CFO absent</span></div>

<div class="deal"><span class="dnm">Vertex Manufacturing</span><span class="dval">₹60 L</span><span class="stagechip" style="background:var(--amber)">No next step</span></div>

<div class="deal"><span class="dnm">Meridian Logistics</span><span class="dval">₹80 L</span><span class="stagechip" style="background:var(--amber)">Slipping stage</span></div>

</div>

<div class="subhead">What an ISE sees — Priya Nair</div>

<div class="kpi"><div class="kl">Readiness · L1</div><div class="kv" style="color:var(--slate)">88</div><div class="km">Learned</div></div>

<div class="kpi"><div class="kl">Impact · L2</div><div class="kv" style="color:var(--amber)">71</div><div class="km">Applied</div></div>

<div class="kpi"><div class="kl">Combined</div><div class="kv" style="color:var(--amber)">76</div><div class="km">Amber — keep applying</div></div>

</div>

<div class="subhead">Today — my brief</div>

<div class="dse-head"><b>Priya Nair (ISE)</b><span>From the Hub</span></div>

<div class="dse-item"><span class="di-k">Next best action</span><span class="di-v">Re-engage Auto-Components Ltd — the CFO isn't involved yet. Open with the D05 CXO guide.</span></div>

<div class="dse-item"><span class="di-k">Asset to use</span><span class="di-v">Send the D10 value & ROI proposal for the deal now in Proposal stage.</span></div>

<div class="dse-item"><span class="di-k">Qualification check</span><span class="di-v">2 deals are missing a clear next step — apply the D09 stage-gate.</span></div>

<div class="dse-item"><span class="di-k">Coaching nudge</span><span class="di-v">Practise the budget objection (D12) before tomorrow's 11am call.</span></div>

</div>

<div class="subhead">My pipeline</div>

<div class="deal"><span class="dnm">Northgate Retail</span><span class="dval">₹2.1 Cr</span><span class="stagechip" style="background:var(--gold)">Negotiation</span></div>

<div class="deal"><span class="dnm">Auto-Components Ltd</span><span class="dval">₹1.2 Cr</span><span class="stagechip" style="background:var(--amber)">Proposal</span></div>

<div class="deal"><span class="dnm">Meridian Logistics</span><span class="dval">₹80 L</span><span class="stagechip" style="background:var(--slate)">Discovery</span></div>

<div class="subhead">My go-to assets <span style="font-weight:400;text-transform:none;letter-spacing:0;color:var(--ink-45);font-size:13px">— click to open</span></div>

<span data-d="D04">D04 · Inside Sales Playbook</span>

<span data-d="D05">D05 · CXO Guide</span>

<span data-d="D09">D09 · Stage-Gate</span>

<span data-d="D10">D10 · ROI Proposal</span>

<span data-d="D12">D12 · Objection Handling</span>

</div>

</div></div>

</section>

<span class="eyebrow">The outcome for ABC</span>

<h2 class="stage-h">From founder-led chaos to a system that compounds</h2><div class="rule"></div>

<p class="lead">The before, the 90-day install, and the after — the value it creates, the return it pays back, and finally, what you're actually buying.</p>

<div class="subhead">The outcome</div>

<div class="act before"><div class="ph">Before · Day 0</div><div class="pt">Founder-led, unpredictable</div>

<ul><li>Founder closes the big deals</li><li>New reps take 5+ months to ramp</li><li>Forecasts miss every quarter</li><li>₹18 Cr leaking through the cracks</li><li>Every ISE sells differently</li></ul></div>

<div class="act during"><div class="ph">During · 90 days</div><div class="pt">The system gets installed</div>

<ul><li>Diagnosys exposes the leaks</li><li>SOM installs 25 working assets</li><li>Hub onboards the team on rails</li><li>Adoption measured from week one</li><li>Governance rhythm switched on</li></ul></div>

<div class="act after"><div class="ph">After · Month 4+</div><div class="pt">System-driven, compounding</div>

<ul><li>One documented operating model</li><li>New reps productive in weeks</li><li>Forecasts governed and trusted</li><li>Founder freed from every deal</li><li>Adoption visible, rep by rep</li></ul></div>

</div>

<div class="subhead">Expected outcomes</div>

<div class="oc"><span class="ck">✓</span>30–50% faster sales onboarding</div>

<div class="oc"><span class="ck">✓</span>Improved qualification discipline</div>

<div class="oc"><span class="ck">✓</span>Better forecast reliability</div>

<div class="oc"><span class="ck">✓</span>Lower founder dependency</div>

<div class="oc"><span class="ck">✓</span>Higher CXO conversation quality</div>

<div class="oc"><span class="ck">✓</span>Stronger pipeline governance</div>

</div>

<div class="roi-stat risk"><b>₹18 Cr</b><span>Revenue at risk</span></div>

<div class="roi-stat"><b>₹6–7 Cr</b><span>Recoverable in Year 1</span></div>

<div class="roi-stat ret"><b>10×+</b><span>Typical Year-1 return</span></div>

</div>

<div class="roi-note">Illustrative. The recoverable range assumes 30–40% of identified revenue-at-risk is addressed in the first year. The program investment is a small fraction of what it protects — quoted per engagement and priced by region.</div>

</div>

<div class="subhead">Why SIRTIKA™, not advisory or training</div>

<div class="vpcard"><h5>Installs the system, not a report</h5><p>25 working assets your team actually uses — not advisory slides that gather dust.</p></div>

<div class="vpcard"><h5>Measures adoption, not just delivery</h5><p>Proof the model is learned and applied, rep by rep — the layer most programs skip.</p></div>

<div class="vpcard"><h5>Stays when people leave</h5><p>The model is the asset. Knowledge no longer walks out the door with your best people.</p></div>

<div class="vpcard"><h5>One platform, end to end</h5><p>Diagnose, build, adopt and govern in a single connected system.</p></div>

</div>

<div class="subhead">What you're buying</div>

<div class="poscard"><div class="pk">SIRTIKA™ Diagnosys</div><div class="pv">Assessment</div><p>AI-native diagnostic that scores the engine and quantifies revenue at risk.</p></div>

<div class="poscard"><div class="pk">SIRTIKA™ SOM</div><div class="pv">Operating Model Build</div><p>25 deliverables installed as working operating assets across five functions.</p></div>

<div class="poscard"><div class="pk">SIRTIKA™ SOM Hub</div><div class="pv">Adoption & Governance Platform</div><p>Hosts the model, onboards joiners, and measures adoption rep by rep.</p></div>

</div>

<div class="pkg lead-pkg"><div class="seq">Step 1</div><h5>Diagnosys</h5><p>Assessment + report + prioritised roadmap.</p></div>

<div class="pkg"><div class="seq">Step 2</div><h5>SOM Build</h5><p>25 deliverables installed + full handover.</p></div>

<div class="pkg"><div class="seq">Step 3</div><h5>SOM Hub</h5><p>Adoption tracking + dashboards + governance.</p></div>

<div class="pkg"><div class="seq">Ongoing</div><h5>Growth Partner</h5><p>Advisory + execution support over time.</p></div>

</div>

<div class="subhead">How SIRTIKA™ gets installed</div>

<div class="jstep"><div class="jw">Week 1–2</div><div class="jt">Diagnosys</div><div class="jd">Assess the engine, quantify risk.</div></div>

<div class="jstep"><div class="jw">Week 3–4</div><div class="jt">SOM Blueprint</div><div class="jd">Design the model and roadmap.</div></div>

<div class="jstep"><div class="jw">Week 5–8</div><div class="jt">Asset Build</div><div class="jd">Install the 25 deliverables.</div></div>

<div class="jstep"><div class="jw">Week 9–12</div><div class="jt">Hub Adoption</div><div class="jd">Onboard, measure, coach.</div></div>

<div class="jstep"><div class="jw">Month 4+</div><div class="jt">Governance</div><div class="jd">Cadence, refresh, scale.</div></div>

</div>

<div class="confnote"><b>Confidentiality:</b> All client data shown in this demo is illustrative. In production, each client environment has role-based access, client-specific assets, and confidential data controls.</div>

<div style="margin-top:26px"><button class="cta" data-goto="story">Back to the start ↺</button></div>

</div></div>

</section>

<div>SIRTIKA<b>™</b> · Naveenn Suri · [email protected] · Delhi</div>

<div class="demo-flag">ILLUSTRATIVE DEMO DATA · CONFIDENTIAL</div>

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D02:{purpose:"Defines exactly who to sell to, and ranks the accounts worth pursuing.",inside:["ICP criteria — firmographic and trigger-based","Tiered, named account list","Clear disqualifiers","TAM and SAM view"],who:"ISEs and Sales Execs",drives:"Qualified pipeline"},

D03:{purpose:"A guide to the personas inside a target organisation — who to engage and what each cares about.",inside:["Persona profiles by role","Pains, goals and triggers","Messaging angles per persona","Objection hot-spots"],who:"ISEs and Sales Execs",drives:"CXO meeting rate"},

D25:{purpose:"Models the activity needed to hit a revenue target — reverse-engineers the funnel.",inside:["Target to deals to meetings to outreach math","Conversion assumptions","Capacity and coverage check"],who:"Sales leadership",drives:"Pipeline coverage"},

D04:{purpose:"The end-to-end operating manual for the inside sales team.",inside:["Outreach cadences","Qualification framework","60+ scenario pitch matrix","Call and email scripts"],who:"ISEs",drives:"Qualified handovers / week"},

D05:{purpose:"How to approach and convince CXOs — the senior-buyer conversation guide.",inside:["Opening lines by role","Value framing for executives","Discovery questions","Triggers that earn a second meeting"],who:"Sales Execs and founder",drives:"CXO conversion"},

D06:{purpose:"The standard first-meeting narrative for inside sales.",inside:["Problem to solution arc","Proof points","Built-in discovery prompts"],who:"ISEs",drives:"Meeting to opportunity"},

D07:{purpose:"A pitch tailored to each target vertical so the message lands.",inside:["Industry-specific pains","Relevant case proof","Vertical messaging"],who:"Sales Execs",drives:"Win rate by vertical"},

D08:{purpose:"The corporate credibility deck used across client conversations.",inside:["Who we are","Capabilities and proof","Clear differentiators"],who:"All client-facing roles",drives:"Brand credibility"},

D09:{purpose:"A stage-gate qualification process so only real deals advance — and the forecast reflects reality.",inside:["Stage definitions","Entry and exit criteria","Required evidence per gate","Forecast categories"],who:"Sales and leadership",drives:"Forecast accuracy"},

D10:{purpose:"A value- and ROI-based proposal that makes the business case in the buyer language.",inside:["Problem and impact framing","ROI model","Scope and pricing","Executive summary"],who:"Sales Execs",drives:"Proposal win rate"},

D11:{purpose:"Consistent pricing and discounting guidance for the team.",inside:["Pricing tiers","Discount guardrails","Approval thresholds"],who:"Sales and finance",drives:"Average deal size and margin"},

D12:{purpose:"Tested responses to the objections that stall deals.",inside:["Objections by stage and persona","Reframes and responses","Proof to deploy"],who:"ISEs and Sales Execs",drives:"Stage conversion"},

D13:{purpose:"A playbook to unstick and accelerate live deals.",inside:["Stall diagnostics","Mutual action plans","Champion-building moves"],who:"Sales Execs",drives:"Sales cycle time"},

D14:{purpose:"Defines the operating rhythm, roles and accountabilities of the revenue engine.",inside:["Meeting cadence","RACI of roles","KPIs and owners"],who:"Leadership",drives:"Operating discipline"},

D15:{purpose:"The standard format for the weekly pipeline review.",inside:["Pipeline by stage","Deal-risk flags","Commit vs best-case"],who:"Sales managers",drives:"Forecast reliability"},

D16:{purpose:"Tracks top-of-funnel health every week.",inside:["Outreach and response","Meetings booked","Lead-to-SQL conversion"],who:"Inside sales and marketing",drives:"Pipeline created"},

D17:{purpose:"The one-page revenue view for the CEO.",inside:["Revenue vs plan","Pipeline coverage","Forecast and risk","Team adoption"],who:"CEO",drives:"Revenue predictability"},

D18:{purpose:"Turns gut-feel forecasting into a governed, repeatable method.",inside:["Weighted pipeline","Commit / best / worst","Roll-up logic"],who:"Sales leadership",drives:"Forecast accuracy"},

D19:{purpose:"Standardised inputs that feed the dashboards.",inside:["Data-capture templates","Field definitions","Submission cadence"],who:"Sales ops",drives:"Data quality"},

D20:{purpose:"The master reference for how the team sells.",inside:["End-to-end process","All assets indexed","Roles and cadence"],who:"The whole team",drives:"Onboarding speed"},

D21:{purpose:"The 30-day plan to operationalise the model right after build.",inside:["Week-by-week actions","Owners and milestones","Quick wins"],who:"Leadership and team",drives:"Time to first results"},

D22:{purpose:"A planned demand-generation calendar with targets.",inside:["Campaign themes by month","Channels","KPI targets"],who:"Marketing and sales",drives:"Pipeline created"},

D23:{purpose:"How to generate revenue through partners.",inside:["Partner tiers","Co-sell motions","Joint value propositions"],who:"Partnerships and sales",drives:"Partner-sourced pipeline"},

D24:{purpose:"Aligns incentives and coverage to the operating model.",inside:["Comp-plan design","Territory and account allocation","Quota logic"],who:"Leadership and HR",drives:"Rep productivity and retention"}

};

var CODEMAP={};

FUNCTIONS.forEach(function(g){g.items.forEach(function(it){CODEMAP[it[0]]={name:it[1],fmt:it[2],fn:g.fn,tag:g.tag};});});

var modalEl=document.getElementById("modal");

function openModal(code,tour){

var c=CODEMAP[code],m=DMETA[code]||{};if(!c)return;

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var ins=(m.inside)?'<ul class="mb-list">'+m.inside.map(function(x){return '<li>'+x+'</li>';}).join('')+'</ul>':'';

modalEl.innerHTML='<div class="modal-card">'+

'<div class="modal-top"><button class="modal-x" id="modal-x">✕</button>'+

'<div class="modal-fn">'+c.fn+' · '+c.tag+'</div>'+

'<div class="modal-code">'+code+'</div>'+

'<div class="modal-name">'+c.name+'</div></div>'+

'<div class="modal-body">'+

'<div class="mb-row"><div class="mb-k">Purpose</div><div class="mb-v">'+(m.purpose||'')+'</div></div>'+

(ins?'<div class="mb-row"><div class="mb-k">What is inside</div>'+ins+'</div>':'')+

'<div class="mb-foot"><span class="mb-chip">Who uses it: <b>'+(m.who||'')+'</b></span><span class="mb-chip">Drives: <b>'+(m.drives||'')+'</b></span><span class="mb-chip">Format: <b>'+c.fmt+'</b></span></div>'+

'</div></div>';

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}

function closeModal(){modalEl.className="";modalEl.innerHTML="";document.body.style.overflow="";}

modalEl.addEventListener("click",function(e){if(e.target===modalEl)closeModal();});

document.addEventListener("click",function(e){var el=e.target.closest&&e.target.closest("[data-d]");if(el)openModal(el.dataset.d);});

document.addEventListener("keydown",function(e){if(e.key==="Escape"&&modalEl.classList.contains("show"))closeModal();});

// tag library codes + key-deliverable cards as clickable

document.querySelectorAll("#hub-library .codes span").forEach(function(sp){sp.dataset.d=sp.textContent.trim();sp.title="Preview deliverable";});

document.querySelectorAll(".kd").forEach(function(k){var c=k.querySelector(".kdc");if(c)k.dataset.d=c.textContent.trim();});

/* ===== DASHBOARD ROLE SWITCH ===== */

document.querySelectorAll("#roleseg button").forEach(function(b){

b.addEventListener("click",function(){

document.querySelectorAll("#roleseg button").forEach(function(x){x.classList.toggle("on",x===b)});

var r=b.dataset.role;

["ceo","mgr","rep"].forEach(function(k){document.getElementById("dash-"+k).classList.toggle("on",k===r)});

});

/* ===== HOVER TOOLTIPS ===== */

var TIPS={

"#roleseg":{t:"Role-based views",d:"Switch between CEO, Sales Manager and ISE — the same model and data, reshaped for each role."},

"#challenges":{t:"The challenges",d:"The concrete problems holding ABC back — unpredictable revenue, founder dependency, slow ramp, weak CXO access, guesswork forecasting, and sales-marketing misalignment."},

"#diag-caps":{t:"What the assessment delivers",d:"Six concrete outputs — revenue risk, SWOT, hidden gaps, maturity score, roadmap and the SOM blueprint — each shown with a worked example."},

"#keydel":{t:"Key deliverables, explained",d:"A plain-language look at the most important assets — ICP, industry focus, personas, playbooks, CXO guide, ROI proposal, objection handling and stage-gates."},

"#dse":{t:"Daily Support Engine",d:"Each rep's daily brief: next-best-action, the right asset for the moment, qualification checks and coaching nudges — the model used daily, not just learned."},

"#s-have":{t:"ABC's reality",d:"Strong capabilities — team, product, delivery — but unpredictable, founder-dependent revenue. A CRM, but no Sales Operating Model."},

"#s-without":{t:"Activities, not a system",d:"Everyone sells differently, the CRM is just reporting, and knowledge walks out the door. The classic no-system pattern."},

"#positioning":{t:"What you're buying",d:"One platform, three products bought in sequence: Diagnosys (assessment), SOM (build), SOM Hub (adoption & governance)."},

"#packages":{t:"Engagement structure",d:"Diagnosys → SOM Build → SOM Hub → Growth Partner. Each step builds on the last."},

"#journey":{t:"Implementation journey",d:"A 90-day install — Diagnosys, blueprint, asset build, Hub adoption — then an ongoing governance rhythm."},

"#acts":{t:"Before → During → After",d:"The client transformation: founder-led and leaking, a 90-day install, then a system-driven engine that compounds."},

"#roi":{t:"The ROI",d:"₹18 Cr at risk and ₹6–7 Cr recoverable in year one — a return of many times the program investment, which is priced per engagement by region."},

"#valueprop":{t:"Why SIRTIKA™",d:"It installs the system (not a report), measures adoption (not just delivery), and stays when people leave."},

".gauge-wrap":{t:"Maturity Score & band",d:"A 0–100 score for how systemised the engine is. Bands: 0–40 Reactive, 41–60 Developing, 61–80 Structured, 81–100 Scalable. ABC is Developing."},

"#risk-breakdown":{t:"Revenue at risk, itemised",d:"The ₹18 Cr is built from five sources — unqualified pipeline, forecast slippage, founder dependency, deal leakage and slow onboarding."},

"#diag-dims":{t:"Five assessment dimensions",d:"Sales Process Maturity, Market Traction, Talent Readiness, Governance Effectiveness and Growth Strategy — so you see which part is weakest."},

".gaps":{t:"Actionable gaps",d:"Each gap shows severity, rupee impact, the exact fixing deliverable, and a 30/60/90-day timeline."},

"#hub-library":{t:"The SOM Library",d:"All 25 deliverables live in the Hub, version-controlled and always current — one source of truth."},

"#governance":{t:"Governance rhythm",d:"The operating cadence that keeps the model alive: weekly, monthly and quarterly reviews and refreshes."},

".formula":{t:"Combined Adoption Score",d:"Readiness (learned) counts 30%; Impact (applied in live deals) counts 70% — using the model matters more than knowing it."},

".scorecard":{t:"SOM Scorecard",d:"One row per ISE showing Readiness, Impact and Combined, colour-coded, so leadership sees who is running the model."},

"#kdg":{t:"Knowing-Doing Gap Detector™",d:"Flags reps with high Readiness but low Impact, names the issue, the fix deliverable, and a review date — a signature SIRTIKA™ feature."}

};

var TIPS_ARR={

".tab":[

{t:"Story",d:"The opening narrative: meet ABC, see why it's stuck, and how it meets SIRTIKA™."},

{t:"Diagnosys · Stage 1",d:"The AI-native assessment: maturity score, revenue-at-risk breakdown, five dimensions, and prioritised gaps."},

{t:"SOM Blueprint · Stage 2",d:"The 25 deliverables across Target, Engage, Close, Govern and Scale — the installed operating model."},

{t:"Hub · Stage 3",d:"The adoption platform: library, onboarding, governance rhythm, the SOM Scorecard, and the gap detector."},

{t:"Dashboards",d:"The same platform through three lenses — CEO, Sales Manager and ISE — each with the view that fits the role."},

{t:"Value",d:"The outcome: before/after, ROI, why SIRTIKA™, and — last — exactly what you're buying."}

".stagecard":[

{t:"Stage 1 — Diagnose",d:"SIRTIKA™ Diagnosys: scores the engine and surfaces hidden revenue risk before it costs you."},

{t:"Stage 2 — Build",d:"The Sales Operating Model: 25 deliverables installed as working assets, not advisory slides."},

{t:"Stage 3 — Adopt",d:"The SIRTIKA™ Hub: hosts the model, onboards joiners, and measures adoption rep by rep."}

".poscard":[

{t:"Diagnosys = Assessment",d:"AI-native diagnostic that scores the engine and quantifies revenue at risk."},

{t:"SOM = Build",d:"25 deliverables installed as working operating assets across five functions."},

{t:"SOM Hub = Adoption platform",d:"Hosts the model, onboards joiners, runs governance, and measures adoption rep by rep."}

".jstep":[

{t:"Week 1–2 · Diagnosys",d:"Assess the engine across five dimensions and quantify the revenue at risk."},

{t:"Week 3–4 · Blueprint",d:"Design the Sales Operating Model and the prioritised 90-day roadmap."},

{t:"Week 5–8 · Asset Build",d:"Install the 25 deliverables as working operating assets."},

{t:"Week 9–12 · Hub Adoption",d:"Onboard the team, measure adoption, and start coaching to the gaps."},

{t:"Month 4+ · Governance",d:"Run the cadence, refresh the model, and scale what works."}

".pkg":[

{t:"Diagnosys",d:"Assessment, report and prioritised roadmap. The entry point."},

{t:"SOM Build",d:"All 25 deliverables installed, with full handover to your team."},

{t:"SOM Hub",d:"Adoption tracking, dashboards and governance — the recurring layer."},

{t:"Growth Partner",d:"Ongoing advisory and execution support beyond the install."}

".gap-row":[

{t:"Unqualified pipeline · HIGH",d:"~40% of pipeline pushed as 'qualified' without stage-gates. ₹6 Cr impact. D09 installs the discipline in 30 days."},

{t:"Gut-feel forecasting · HIGH",d:"Forecasts are opinion, not method. ₹4 Cr impact. D18 makes forecasting governed and repeatable in 60 days."},

{t:"Slow new-rep ramp · MED",d:"Playbook lives in a few senior heads. ₹2 Cr impact. D04 and D06 make it learnable from day one in 90 days."}

"#hub-onboard .onb-card":[

{t:"Learn · Days 1–7",d:"Orientation: the new joiner reads the ICP, personas and Inside Sales Playbook."},

{t:"Practice · Days 8–17",d:"Supervised practice: role-play qualification, a first handover, a mock proposal."},

{t:"Operate · Days 18–30",d:"Live: real outreach, real qualified handovers, first meetings — productive in weeks."}

".vpcard":[

{t:"Installs the system",d:"25 working assets your team uses — not advisory slides that gather dust."},

{t:"Measures adoption",d:"Proof the model is learned and applied, rep by rep — the layer most programs skip."},

{t:"Stays when people leave",d:"The model is the asset; knowledge no longer walks out the door."},

{t:"One platform",d:"Diagnose, build, adopt and govern in a single connected system."}

]

};

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